patek philippe you never actually own | Patek Philippe ad

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You never actually own a Patek Philippe. You merely look after it for the next . This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You . Patek Philippe seemed to have wisely recognized early on that the post-quartz . Since 1996 we have been told that, “You never actually own a Patek Philippe. .

In early 1997, the more iconic tagline was added the campaign. "You never truly own a Patek Philippe, you merely look after it for the next . Generations is a core value for Patek Philippe. It exists in the Stern family legacy and the brand’s timeless campaign, “You never actually own a Patek Philippe. You merely look after it for the next generation,” which began .

Although the “You Never Actually Own A Patek Philippe” tagline is still with us, .

You never actually own a Patek Philippe. You merely look after it for the next generation. This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.” Patek Philippe seemed to have wisely recognized early on that the post-quartz crisis luxury watch market was brimming with wealthy customers looking to buy their first expensive mechanical watch, either in decades or, indeed, ever. Since 1996 we have been told that, “You never actually own a Patek Philippe. You merely look after it for the next generation.” Known as “the generations campaign,” this masterstroke.

In early 1997, the more iconic tagline was added the campaign. "You never truly own a Patek Philippe, you merely look after it for the next generation" has become so well-known now that it’s almost a cliché. It's so successful that it's hard to imagine Patek Philippe without it. Generations is a core value for Patek Philippe. It exists in the Stern family legacy and the brand’s timeless campaign, “You never actually own a Patek Philippe. You merely look after it for the next generation,” which began in 1996 and is still going strong. It also exists in the way Patek Philippe cares for its watches. Although the “You Never Actually Own A Patek Philippe” tagline is still with us, strangely, and if I may say, sadly, we have seen an ever-growing group of customers follow it almost literally, from the moment of choosing their next purchase to the second they sell it. . As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation."

Learn how the iconic "Generations" campaign, launched in 1996, changed watch advertising forever by appealing to moms and dads. Discover the story behind the tagline, "You never truly own a Patek Philippe, you merely look after it for the next generation."

"You never actually own a Patek Philippe. You merely look after it for the next generation." That iconic tagline came from the Generations advertising campaign which launched in the autumn of 1996. You never actually own a Patek Philippe. You merely look after it for the next generation. This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.” Patek Philippe seemed to have wisely recognized early on that the post-quartz crisis luxury watch market was brimming with wealthy customers looking to buy their first expensive mechanical watch, either in decades or, indeed, ever.

Since 1996 we have been told that, “You never actually own a Patek Philippe. You merely look after it for the next generation.” Known as “the generations campaign,” this masterstroke. In early 1997, the more iconic tagline was added the campaign. "You never truly own a Patek Philippe, you merely look after it for the next generation" has become so well-known now that it’s almost a cliché. It's so successful that it's hard to imagine Patek Philippe without it. Generations is a core value for Patek Philippe. It exists in the Stern family legacy and the brand’s timeless campaign, “You never actually own a Patek Philippe. You merely look after it for the next generation,” which began in 1996 and is still going strong. It also exists in the way Patek Philippe cares for its watches. Although the “You Never Actually Own A Patek Philippe” tagline is still with us, strangely, and if I may say, sadly, we have seen an ever-growing group of customers follow it almost literally, from the moment of choosing their next purchase to the second they sell it. .

As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation." Learn how the iconic "Generations" campaign, launched in 1996, changed watch advertising forever by appealing to moms and dads. Discover the story behind the tagline, "You never truly own a Patek Philippe, you merely look after it for the next generation."

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patek philippe you never actually own|Patek Philippe ad

patek philippe you never actually own|Patek Philippe ad.

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